Summer is fast approaching, but the winter months have wreaked havoc on my skin and I'm currently rocking a Casper-like complexion. But thanks to a new little product that just landed on my desk – the COOLA Sunless Tan Anti-Aging Face Serum - I'm about to look summer-ready! The serum is one of two products from Coola's Sunless Tan Collection, and – spoilers – I love it so much that I’ve already added another to my shopping cart!

COOLA Sunless Tan Dry Oil Body Mist

COOLA’s Sunless Tan Anti-Aging Face Serum is a unique little multi-tasker. Add it to your skincare routine, and it will gradually build a ‘streak-free and transfer-free gradual tan’ that lasts up to 3 days. On top of that, it’s an anti-aging serum, formulated with a blend of Argan Oil, Vitamin C, Hyaluronic Acid and plant stem cell culture that help smooth and hydrate the skin.

The serum is also eco-certified cosmos organic, non-GMO, vegan, cruelty-free, and formulated without parabens, phthalates, perfume, retinyl palmitate, and synthetic colorants.

One thing to note is that it doesn’t contain sunscreen, nor does not protect against sunburn, so make sure to apply your SPF separately!

To quickly build color, dispense 1-2 pumps onto your fingers and then spread evenly across a clean, dry face. For more gradual color, mix a small amount into your daily moisturizer and then apply.

Allow 2-4 hours for tan to fully develop, and reapply anytime to build more color as needed.

Like all tanners, it’s recommended that you exfoliate skin prior to using the serum in order to get the most even-looking and long-lasting results.


COOLA’s Sunless Tan Face Serum comes in a clear gel formula, with a consistency very similar to aloe vera gel. It has a subtle, natural ‘pina-coco’ scent, and most surprisingly, I’m unable to detect any of the usual self-tanner scent in the formula.

The gel formula allows the serum to spread very easily over the skin. You get a good 10-15 seconds to blend everything out, after which, the gel begins to rapidly absorb.

I wouldn’t describe the formula as very moisturizing, however, what I do like is that it doesn’t feel heavy, nor does it leave behind a greasy/oily layer on my skin. Instead, it smooths and mattifies my skin, leaving it primed for makeup (even my powder foundation, which is typically a no-go after applying a self-tanning lotion).

The first time I tried out the COOLA Sunless Tan Face Serum, I went a little crazy and used 3 full pumps on my face and neck (making sure to thoroughly blend it out), and boy did I notice a difference. It deepened my skin by about 2 shades within 6-7 hours, with no streaking. It works very quickly. Of course, if you’re looking to get more subtle, gradual results, apply this a bit more sparingly – I’d recommend one full pump, plus one half pump to cover the neck to start out.

The color will typically last me 3-4 days total, fading gradually and evenly each time I wash my face. To maintain the sun-kissed look, it’s as easy as adding about half a pump of serum into your day or evening moisturizer. Or, apply about a pump directly on the face/neck every day or every few days, depending on how deep you want the color.

Coola NZ